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  • Wbarras

    The scope of how big the internet has become is no big news. Almost every household, even poorer ones, have access to a computer and those who do not can easily go to any Seattle library and get online with a library card. What is a big deal is how quickly local advertising is heading towards the internet. It was expected that television, radio, and print advertising would not be really threatened by the internet for another five years. That time is now. Yellow book companies from Seattle to Portland are reporting a drop in earnings and renewal rates by at huge rates. Some of the largest ones who seemed stable several years ago are going through bankruptcy or close to it (like DEX). People have found that it is easier to find what you need…

    Read more >
  • Wbarras

    The scope of how big the internet has become is no big news. Almost every household, even poorer ones, have access to a computer and those who do not can easily go to any Seattle library and get online with a library card.

    What is a big deal is how quickly local advertising is heading towards the internet. It was expected that television, radio, and print advertising would not be really threatened by the internet for another five years.

    That time is now.

    Yellow book companies from Seattle to Portland are reporting a drop in earnings and renewal rates by at huge rates. Some of the largest ones who seemed stable several years ago are going through bankruptcy or close to it (like DEX).

    People have found that it is easier to find what you need and…

    Read more >
  • Wbarras

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